The future of science and technology was embodied in the thoroughly modern typeface Futura.

Created in the late 1920s Futura was created in a similar spirit to the Bauhaus design aesthetic. This influential font, based on geometrics, was used in NASA’s space program to reduce complexity and the cognitive load in the space race’s singularly complex and demanding environment.

Douglas Thomas, in his research on the power of fonts at the intersection of design and culture shares his perspective in TEDxSanFrancisco’s talk, “How a typeface helped launch Apollo.”

Futura’s sleek letter forms have inspired many font-designers over the years. Since its creation in the 1920s by Paul Renner, it’s become almost omnipresent – embedding itself in the fabric of pop culture. With its geometric precision and modern lines, Futura’s transitioned from metal type to digital with ease. It’s clarity and readability at a distance, means you’ve likely seen Futura or a derivative in the urban landscape of major cities all over the world.

For more information about Douglas Thomas. If you’re inspired by design and the details of our environment stay tuned!